It all started at Coalition Snow with a mission to build skis and snowboards that didn’t suck. We were tired of watered-down and pinked-up men’s equipment. We knew we deserved better equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to the shrink-it-and-pink-it method of designing gear and the toxic bro culture and said hello to something more: a community that valued camaraderie over competition, solidarity over sending, and compassion over cuntery.
As a team of women skiers and snowboarders, we’ve spent our lives chasing the euphoric experience of skiing pow. If you know what we’re talking about, skip down a few lines. If you’re new to this powder-chasing game, WELCOME. We are glad you are here because it’s one of the BEST THINGS ever.
It’s so good that you forgo high-paying jobs, disappoint your family, date a never-ending string of dirtbags, fake being sick, and more, every single winter. You do all of this simply because powder days make you feel THAT GOOD.
We can’t think of anything else besides powder days where we so strongly feel those sensations of freedom and pure joy and an absolute disregard for the pressures around us.
That is, except having orgasms.
[WHICH IS WHY WE WANT MORE, OBVS.]
We also recognize how taboo it is for us to embrace our sexuality, to be allowed that freedom and joy. It’s as if our sexuality is supposed to wither away as we age, give birth, or partner up. We also know that there are so many people who have experienced trauma from childbirth or sexual assault or cancer or a host of other totally normal things (like dryness or pain during/after sex) that are presented as “problems” and yet we all still want to have a healthy, fulfilling, joyful sex life.
The bottom line is that for a lot of us, society tells us that our sexuality and our sexual wellness aren’t important. We're too old, too fat, too ugly, too slutty, too prude, too not-what-we-are-supposed to be as defined by some bullshit patriarchal standards that are designed to make us all feel bad about ourselves.
Being outspoken about body image, sexuality, and health and wellness are not new to us at Coalition Snow. With Après Delight we’re able to take this to the next level. It’s more than a product that helps us make our most intimate moments better; it’s a platform to be able to talk about embracing our sexuality, in whatever way feels right for us, and know that there are people around us who cherish us for who we are.
Après Delight is a natural extension of what we already embrace and it encourages us to be our full selves in everything that we do. Openly discussing sex, sexual health, and pleasure isn’t something that society embraces, and when we have seen glimmers of it, it’s been primarily from the perspective of cis men. Now is the time to normalize our pleasure and do it in a way that is safe, supportive, and empowering.